In order to overcome a social media crisis quickly and efficiently, you’re going to need all the help you can get! Aside from leveraging the help of your still-happy fans and followers (which I talk about here), it’s important to have your entire staff assist in helping you regain control of the crisis in the […]
6 Ways to Help the Victims of Another Company’s Social Media Crisis
Note from the editor: This is the second part of a two-part series on helping the victims of another company’s social media crisis by providing them with a solution. The first part of this series talks about Bob Taylor, of Taylor Guitars, and how he increased his sales revenue by 25% after helping the victims […]
Tips to Building a Loyal Following
In this week’s video tip of the week, I talk about the importance of building a loyal network of followers before you find yourself faced with a social media crisis. This may seem like a simple little task, but in reality, it’s a very powerful preemptive strategy – one that will prove itself extremely advantageous […]
There Is Such Thing As Bad Publicity
“There’s no such thing as bad publicity.” This is a phrase that we’ve all heard before, one that many of us have been known to use – and may even still believe. It’s a statement that rang true for many, many years, but as the times have changed, so has the reality of this truth. […]
This Week’s Hot Topics: Inspiration, New Strategies and Tons More!
Spring is in the air and from what many of you have been telling me, you feel inspired and rejuvenated! Well, I have to say that me too! So while you enjoy your first Friday of spring 2012, take a look at some of the great content that got published this week on social media […]
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