Controversies are amongst the most difficult types of negative events to manage effectively. Why? Because they are emotionally charged situations that automatically segregate your audience. Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. Furthermore, our current societal climate-with the Me Too and Time’s Up movements, […]
Videos
Evaluating Twitter’s Response to its Password Glitch
I’m going to go ahead an assume that, like me, you were one of the 330 million Twitter users who received an email from the social media platform this week, alerting you to change your Twitter password. The reason: a “bug” resulted in some passwords being stored in text-form, rather than in encryption-form, as best […]
If You Outsource Your Social Media Marketing, This Is An Important Message For You
If you outsource your organization’s social media marketing and have not yet considered this, then your brand is at risk! Many organizations outsource their social media marketing for one reason or another. Unfortunately, few of them consider what they expect of their outsourced team in the event of a rising risk. In this crisis ready […]
These Societal Issues May Present Serious Risk to your Brand
There are currently some societal trends that you should be paying close attention to, as they may present serious risk to your organization. Starbucks and Tony Robins have, unfortunately for them, learned this important lesson the hard way – and I don’t want that to be you! The good news, is that once you’ve taken […]
How To Get Your Crisis Communications Right The First Time
It has taken Equifax several attempts (and CEO’s) to get their crisis communications right, following the massive data breach that has impacted more than 143 million people. What do I mean by “right”, you ask? I mean everything from their tone of care and concern, to admitting their need for improvement, to answering key stakeholder […]
- 1
- 2
- 3
- …
- 8
- Next Page »
