Facebook recently revealed that 78% of their daily U.S. users are accessing the social platform from their mobile devices. I’ve been talking a lot lately about mobile technology and your organization’s crisis communications, and this is yet another indication of the mass use of mobile devices in people’s daily lives. The fact is, mobile devices are […]
How to Respond to Social Media when your Offices are Closed
Last week I wrote about the reputational repercussions of auto generated replies on social media. (To sum up, try to avoid them.) Since then, I’ve had some inquiring minds come back and say: “But what about when our offices are closed? We use auto generated messages to reply to the comments we get during our […]
Why Your Organization Needs an Online Vulnerability Assessment, NOW
Where does your website rank within the search engines? If a crisis were to break tomorrow and dozens to hundreds of blogs and news sites were to publish about your organization in a negative tone, how quickly would these articles overpower your organization’s online reputation and search engine rankings? Exactly how vulnerable is your online […]
2 Social Media Platforms you Absolutely Need to be on, Pre-Crisis
Having a social media presence is an important crisis preparedness strategy. There are many organizations out there that still don’t have a social presence for one reason or another. Sometimes, they don’t see the value in it, other times they think social media isn’t necessary for their line of work, and others simply procrastinate out […]
Incorporating Vine Into Your Social Media Crisis Plan
Last week, Twitter released a new app for creating and sharing short looping videos on the social network, called Vine. Many brands have begun to get creative with the app already, using it for marketing messages and brand engagement (check some out here). But in terms of crisis communications, think of what these 6 second […]
