A common fear when it comes to issue and crisis management is the uncertainty around virality. Which makes sense. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral* against their organization. But what if I told you that it doesn’t have to catch you by surprise? That there is a […]
The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations
Thanks to high-profile crises, viral issues, and fun television series like Scandal, crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. While the allure is understandable—from the outside, I realize it can look like a fast-paced, exciting career filled with adventure and heroism—what I’m seeing more and […]
How To Manage Controversial Issues
Controversies are amongst the most difficult types of negative events to manage effectively. Why? Because they are emotionally charged situations that automatically segregate your audience. Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. Furthermore, our current societal climate-with the Me Too and Time’s Up movements, […]
If You Outsource Your Social Media Marketing, This Is An Important Message For You
If you outsource your organization’s social media marketing and have not yet considered this, then your brand is at risk! Many organizations outsource their social media marketing for one reason or another. Unfortunately, few of them consider what they expect of their outsourced team in the event of a rising risk. In this crisis ready […]
These Societal Issues May Present Serious Risk to your Brand
There are currently some societal trends that you should be paying close attention to, as they may present serious risk to your organization. Starbucks and Tony Robins have, unfortunately for them, learned this important lesson the hard way – and I don’t want that to be you! The good news, is that once you’ve taken […]
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