What does the criminal charge against Volkswagen’s former executives mean for your leadership team?
A lot, potentially.
In fact, there’s a major crisis preparedness lesson that all leaders should take away from this indictment. I go into detail in this week’s #crisisready video. Take a look:
Have more to add to this story?
Comment below or use the hashtag #crisisready on Twitter and let’s continue this conversation.
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Pardon any ignorance, Melissa, but I would consider the Domino’s nose picking fiasco a prime example of Live Streaming Crisis….yes?
Hi Lee,
You aren’t ignorant for asking a question… especially a smart one!
If you’re referring to the Domino’s incident of 2009, it was certainly as close to live-streaming as was available to people back then. However, it was recorded and then uploaded, which technically makes it not live-streamed.
Today, people have the opportunity to literally live-stream a crisis, which means the video is broadcasted while it is being recorded – in the exact moments that the incident is taking place. There are no time-delays.
The difference between the two types of recordings is that live-streaming presents additional risks to the organization in question (talking in the context of crisis management here, of course), due to the perception of unedited reality that live-streaming brings to the table.
If you’re interested in learning more, I have published several articles on the subject, which you’ll find links to below.
– https://melissaagnes.com/ready-live-streamed-crisis/
– https://melissaagnes.com/manage-live-streamed-crisis/
I hope this helps. Let me know if you have other questions.
Sincerely,
Melissa