I was recently asked what the first step in successful crisis management is, and I thought what a great question! Over the years, I’ve heard different answers to this question. Some people say “get the plan out!”, while others say “activate the crisis team”. But in my experience, both of these answers just don’t go far enough.
In this week’s #crisisready video, I discuss what the first step in successful crisis management really looks like. Take a look!
I’d love to hear what you think!
Comment below or use the hashtag #crisisready on Twitter and let’s continue this conversation.
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.