When crisis strikes, you have mere moments to begin to gain (a semblance of) control over the narrative of the story. But what if, in those mere moments, your key stakeholders gave you the advantage of having the benefit of the doubt? Wouldn’t that be an ideal opportunity to help you reach the hearts and minds of those who matter most to your company?
In this week’s #crisisready video, I discuss some initiatives that you should be building into your crisis preparedness program, in order to help you gain that benefit of the doubt at the onset of a crisis. Take a look.
What trust-building initiatives do you promote, as part of implementing a #crisisready corporate culture?
Comment below or use the hashtag #crisisready on Twitter and let’s continue the conversation.
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Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.