Super Typhoon Haiyan has, without a doubt, devastated the Philippines. With a death-toll of over 10,000, the city of Tacloban is in ruins. I’ve been watching the impact of Twitter throughout this crisis, along with the impact of amazing organizations, such as the Red Cross, that have stepped in to provide useful resources, help and support to victims and the public.
There is, however, one large organization that has put together a resourceful tool that I have found to be particularly interesting. Why? Because it’s the first time I’ve seen this mega brand do something like this in this type of emergency situation. Which brand am I talking about? Google.
Google’s Crisis Response Resource
Google has provided the public with a resource to help find missing people in the midst of this devastating storm that has left nearly a million people lost or displaced.
Within this resource, Google has included links for the public to easily make a donation to one of three emergency response and relief organizations, they’ve provided a news feed, a relief map (shown above) and a missing persons tool. This missing persons tool has two options: to input information about a missing person that you may have news or information about, and a field to enter in the name (or partial name) of a missing individual that you are looking to locate.
The missing persons tool is mobile friendly, and the relief map is easily embedded on any website.
With the launch of Twitter’s new Emergency Alert System last month, and now Google using their power to provide victims and their families with a useful tool to potentially locate missing loved ones, it’s so great to see these large organizations doing what they can (which is a lot) to help their communities and users in the wake of crisis and emergency situations.
Have you had the opportunity to use this new Google crisis response resource – or do you know someone who has? If so, what was the outcome? Share your experiences with us below.
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.