Taylor Guitars is a happening brand! They make a great product, connect with their thousands of loyal fans on a personal and regular basis, and know the power behind a little creativity and a strong real-time communication strategy.
I was lucky to have the opportunity to sit down with Chalise Zolezzi, Communications Manager over at Taylor Guitars, where she shared some insight and behind the scenes strategies that Taylor Guitars takes to connect with their audience on social media. Within this interview, Chalise offers some great advice and insight on what your company or organization can do to both protect yourself from a social media crisis and focus on building that strong relationship with your customers and fans.
This is an interview you won’t want to miss!
I give you Chalise Zolezzi, of Taylor Guitars, on the power of real-time communication:
On a mobile?
Click here to download the .mp3
Want to learn more about the book we referenced in the interview?
United Breaks Guitars: The Power of One Voice in the Age of Social Media, by Dave Carroll, is not only an excellent read but my recommended book for the month of June! Click here to listen to my interview with Dave Carroll and find out how this book can help your company or organization solidify your crisis communications plan.
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.