With approximately one fourth of my fabulous readers being Australian based, I thought you would find the results of a research titled “Business Adoption of Social Media Outpaces Consumer Demand“, by the research firm Fifth Quadrant, to be of high interest. The following are some stats taken from the study: 70% of Australian organisations now […]
Was This Social Media Campaign Free Speech or Cyberbullying?
Editor’s Note: I am pleased to be providing you with a guest post by the very talented, Dr. Tony Jaques. When a social media campaign forced advertisers to abandon a high profile Australia talkback radio show, some people cried “censorship” and “cyber-bullying” while others said it was just online democracy at play. The controversy began […]
When Does a Social Media Issue Campaign Go Too Far?
Editor’s Note: The following post was written by Tony Jaques, an Australian Issue and crisis expert and author of the online newsletter Managing Outcomes. It all started when Nestle made a minor change all around the world to one of its leading baby formula products. Unlike anywhere else, some Australian mothers started a social media campaign […]
