I’ve got a question for you. It’s an important question so I really want you to close all distractions and put a good 30 seconds of thought into contemplating it. My question is… how does something like this happen? Bud Light’s #UpForWhatever campaign lead them to make the brilliant decision to write “The perfect beer […]
Social Media Crisis Communications Quick Tip #3
Here’s today’s social media crisis communications quick tip: When in a crisis, evaluate current and scheduled online and social media marketing communications. If you need to stop, cancel or pause any online or social media marketing campaigns or messages, do so immediately. When to stop or pause marketing messages when in a crisis: When the crisis […]
When Does a Social Media Issue Campaign Go Too Far?
Editor’s Note: The following post was written by Tony Jaques, an Australian Issue and crisis expert and author of the online newsletter Managing Outcomes. It all started when Nestle made a minor change all around the world to one of its leading baby formula products. Unlike anywhere else, some Australian mothers started a social media campaign […]
