If you’re a regular reader of this blog, than you know that I have a strong sentiment towards CEO’s going social in 2013. (Read more about why and how this is beneficial to your company or organization here.) In support of this, Weber Shandwick recently did a study and found that the majority of companies […]
To CEO or Not to CEO? Crisis Communication in Action
Editor’s Note: The following is a guest post by Jane Jordan-Meier, author and CEO & president of The Media Skills Academy. The CEO is (or should be) the most prized communications asset at a company’s disposal. He or she drives corporate strategy and gives voice to performance and progress. The CEO establishes the building blocks of […]
Why CEOs Should Plan To Go Social In 2013
Last year, the Edelman Trust Survey showed that only 38% of people/consumers around the globe trust CEOs. But yet when it comes to dealing with and responding to a global crisis of any sort, CEOs are expected to be up-front and centre, showing their concern and connecting with the public in a positive way. But with […]
CEOs Have a Trust Rate of 38%. Can Social Media Help Bring that Percentage Back Up?
Within last week’s video interview with Jane Jordan-Meier, on her new book The Four Stages of Highly Effective Crisis Management, Jane brought up a very interesting survey done by the Edelman Trust Barometer. She said that: “This year [The Edelman Trust Survey] showed that the trust in CEOs is at a record low. 38% of […]
