Understanding which demographics most use which social media channels and why is the first step in developing a relevant and targeted social media marketing campaign – and of course, zoning-in on your organization’s specific demographics is the next step. But these demographics go far beyond just plain old marketing. They’re required knowledge when it comes […]
78% of Facebook’s Daily Users are Mobile – What Does this Mean for your Crisis Communications?
Facebook recently revealed that 78% of their daily U.S. users are accessing the social platform from their mobile devices. I’ve been talking a lot lately about mobile technology and your organization’s crisis communications, and this is yet another indication of the mass use of mobile devices in people’s daily lives. The fact is, mobile devices are […]
How Google Plus Will Help Amplify Your Crisis Communications
Facts about Google Plus: Google+ is a product of Google. The platform offers “do follow” links that help with your link building and therefore your SEO and online reputation management. The more people who follow your organization on Google+ and engage with your brand on the platform, the more emphasis it will have on your […]
What Do Your Brand Values Have to do With Your Crisis Communications?
The answer is just about everything! Let me put it this way: your brand’s values are what connect you to your stakeholders. It’s upon these shared values that relationships are built, bonds are formed and credibility is earned. In a crisis, it’s easy to get swayed, lose track of these values and succumb to peer-pressure […]
What Does Google Glass Mean for your Crisis Communications?
What will Google Glass mean for your company or organization’s crisis communications and crisis management? What are the real-time risks that Google Glass will present to your organization, and how can you make sure to be prepared for these risks – and when should you start preparing? We can’t hide from or deny the fact […]
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