Photo credit: Flubydust/Getty Images We just put the world crisis of Ebola to bed and here we are, already faced with yet another looming epidemic. The Zika virus already has multiple countries on hyper-alert, and thousands of people feeling hesitant to attend this year’s summer Olympics in Rio. As the Zika virus continues to spread, […]
Your Online Reputation IS Your Reputation
And that’s the truth. Today’s “word of mouth” is expressed and shared on social media which impacts your search engine rankings. When prospective clients and customers are in need of a product or service, they first Google it and then mozy-on over to the reviews, articles and other forms of online content that may provide […]
5 Crisis Management Questions You Absolutely Need to Answer
If you answer “no” or “I’m not sure” to any one (or more) of the five following questions, then your organization is at (way) more risk than it should be. 5 crisis management questions you absolutely need to have the answers to What is the difference between an issue and a crisis; how do each […]
How Google Plus Will Help Amplify Your Crisis Communications
Facts about Google Plus: Google+ is a product of Google. The platform offers “do follow” links that help with your link building and therefore your SEO and online reputation management. The more people who follow your organization on Google+ and engage with your brand on the platform, the more emphasis it will have on your […]
Why Your Organization Needs an Online Vulnerability Assessment, NOW
Where does your website rank within the search engines? If a crisis were to break tomorrow and dozens to hundreds of blogs and news sites were to publish about your organization in a negative tone, how quickly would these articles overpower your organization’s online reputation and search engine rankings? Exactly how vulnerable is your online […]
