United Breaks Guitars is a case study that I talk about often – as do many companies, organizations and speakers. It’s a case that shows the power of each individual person in the age of social media and is used in training courses and crisis preparation strategies all around the world. Dave Carroll, the guy […]
How To Deal With Sockpuppets And Other Forms Of Negative Criticism (Interview with Laura Howard)
I recently got interviewed by a blogger and author friend of mine, Laura Howard of Finding Bliss. Within this interview, Laura and I discuss the ways to go about responding to and dealing with negative online interactions such as sockpuppets, negative vs. unacceptable comments, and a whole bunch more. Laura interviewed me with her author […]
My Interview with Leigh Kostiainen: The Importance of Developing Your Social Media Crisis Plan
I was recently interviewed by the lovely Leigh Kostiainen, from Advanced Fan Page Solutions, on the topic of Social Media Crises and why it’s so important to be prepared for one with the right social media crisis plan. In the interview Leigh asks me some great questions about why it’s important to protect your brand with […]
