And that’s the truth. Today’s “word of mouth” is expressed and shared on social media which impacts your search engine rankings. When prospective clients and customers are in need of a product or service, they first Google it and then mozy-on over to the reviews, articles and other forms of online content that may provide […]
The Importance of your Organization’s Online Reputation (Infographic)
Your online reputation is your reputation. Point final. Since I know how much you guys enjoy infographics, I thought you’d appreciate the one below. It makes some excellent points and reveals some interesting “need to knows” about what your online reputation means for your business. Check it out! Infographic: the importance of your organization’s online reputation […]
3 Examples of Black Hat SEO Tactics to Steer Clear Of
Since I posted the article on how black hat SEO will destroy your online reputation, many of you have been reaching out to me asking for more information on black hat SEO and what types of tactics it consists of. Black hat SEO is the practice of using “illegal” (deemed illegal by the search engines) […]
How Black Hat SEO Will Destroy your Online Reputation
I recently read a post aimed at exposing how some people/organizations use black hat SEO techniques to get their competitors banned from Reddit. Written by Jonathan and Erik Bernstein, this post (which can be found here) got me thinking of all the companies that use black hat SEO techniques and call themselves “SEO experts”. Unfortunately, […]
Social Media: A False Sense of Privacy
A friend of mine, Martin Husar, recently deleted all of his Facebook friends (myself included) and changed his personal page to “public”, allowing people to follow him rather than friend him. Out of curiosity I reached out to Martin and asked him why. He responded by publishing an awesome blog post that addresses the realities […]
