I recently wrote about how Twitter and YouTube are the two social media platforms that your organization should absolutely be on prior to experiencing a crisis (in order to be crisis-ready), and how Google Plus was quickly climbing the ranks to become third on the list. Well, since Google has integrated Google+ comments within YouTube’s […]
Your Online Reputation IS Your Reputation
And that’s the truth. Today’s “word of mouth” is expressed and shared on social media which impacts your search engine rankings. When prospective clients and customers are in need of a product or service, they first Google it and then mozy-on over to the reviews, articles and other forms of online content that may provide […]
Why Your Organization Needs an Online Vulnerability Assessment, NOW
Where does your website rank within the search engines? If a crisis were to break tomorrow and dozens to hundreds of blogs and news sites were to publish about your organization in a negative tone, how quickly would these articles overpower your organization’s online reputation and search engine rankings? Exactly how vulnerable is your online […]
How Black Hat SEO Will Destroy your Online Reputation
I recently read a post aimed at exposing how some people/organizations use black hat SEO techniques to get their competitors banned from Reddit. Written by Jonathan and Erik Bernstein, this post (which can be found here) got me thinking of all the companies that use black hat SEO techniques and call themselves “SEO experts”. Unfortunately, […]
