Yesterday I wrote about the situation British Airways found themselves in earlier this week when an unhappy customer purchased a promoted tweet to complain about the lack of customer service provided by the airline. Today I’d like to talk about British Airways’s response to that promoted tweet. When Hasan Syed paid to promote the following tweet: […]
4 Tips to Using Promoted Tweets Effectively in a Crisis
We see promoted tweets for marketing campaigns all the time on Twitter. But what about using a promoted Tweet to communicate your message in a crisis? I saw this done recently and thought “what a great idea!” It was actually United Airlines that recently promoted a Tweet on the top of their Twitter stream to report […]
