The term “social media crisis” has lost all meaning. With everybody calling every issue that takes place on social a crisis, and with social media marketers, PR professionals and others claiming that they’re “social media crisis specialists” I have no choice but to roll my eyes and laugh… and help my readers not fall into […]
How to Plan for a Social Media Crisis (Infographic)
Social media is a crisis communications tool that needs to be understood, planned for as such, and practiced on in trainings and crisis simulations by the appropriate members of your crisis team. No matter where a crisis originates today, the fact of the matter is that it will take mere minutes (if not seconds) for it […]
Do Social Media Crises Even Really Exist?
There has been a lot of online chatter lately regarding what a “true” social media crisis is. Many are arguing that a social media incident is only really a crisis when all business must cease and total, irreparable brand-damage is on the horizon. Think traditional crises such as the BP oil spill, Tylenol (because I […]
The Power of Strong Negative Emotion in a Social Media Incident
There’s no mistaking the impact of strong negative emotion with which your stakeholders will identify, in a social media incident, that immediately escalates the would-be incident to a crisis level. I say there’s no mistaking it, but really, this critical red flag is mistaken – or just plain missed – quite often. Let’s take the […]
Weekly Roundup of Awesome Links: Week of February 4 2013
Happy Friday! Another week come and gone and it’s time, once again, to roundup some great articles that I think are worth your attention. Enjoy and have a great weekend! From The Crisis Intelligence Blog: How to Manage Organized Social Media Attacks from Opponents Applebee’s Social Media Crisis: Should The Waitress Have Been Fired? An […]
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