What if a crisis strikes your organization and just as you begin communicating and updating your audience via your preferred social media channel (e.g.: Twitter) it crashes and you’re left incapable of reaching that desired audience – your key stakeholders? Do you have a social media crisis communications back-up plan? All sorts of things can […]
An Excellent Example of Twitter Use in Atlanta School Shooting
Last Thursday, January 31st 2013, there was another shooting outside a middle school in Atlanta. A 14 year-old student was grazed by a bullet, and thankfully the wounds suffered were not life-threatening. Within minutes of the shooting, the shooter was disarmed and taken into custody. You can learn more about the shooting here. What truly […]
Is Your Crisis Communications Plan Twitter-Friendly?
Recently, Brad Phillips, a.k.a. Mr. Media Training, wrote a post about giving a Tweet-worthy media interview. This excellent piece of literature got me thinking of the importance of having Tweet-able messages within your crisis communications plan. Why are tweet-worthy messages important in a crisis? Soundbites are a powerful thing. (For everything you need to know […]
8 Scary Truths About Social Media Crises
Happy Halloween! In light of the festivity of the day, I thought I’d scare you a little. Boo! Just kidding! But I am going to let you in on 8 scary truths about social media crises. 8 ultimate reasons why your business or organization should be prepared and protected with a custom social media crisis communications […]
Social Media Crisis Communications Quick Tip #4
Here’s today’s social media crisis communications quick tip: Keep the lines of internal communications open at all times during and proceeding a crisis. This doesn’t just mean from department to department, but from region to region if your company or organization is global. Doing this will ensure that: All departments, brands and/or regions are aware […]
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