Taylor Guitars is a happening brand! They make a great product, connect with their thousands of loyal fans on a personal and regular basis, and know the power behind a little creativity and a strong real-time communication strategy. I was lucky to have the opportunity to sit down with Chalise Zolezzi, Communications Manager over at […]
6 Ways to Help the Victims of Another Company’s Social Media Crisis
Note from the editor: This is the second part of a two-part series on helping the victims of another company’s social media crisis by providing them with a solution. The first part of this series talks about Bob Taylor, of Taylor Guitars, and how he increased his sales revenue by 25% after helping the victims […]
Helping the Victims of Another Company’s Social Media Crisis: How Taylor Guitars Increased their Sales Volume by 25%
Note from the editor: This is the first of a two-part series on helping the victims of another company’s social media crisis and providing them with a solution to their problem. Read the second part of this series here. A crisis is a hectic time for everybody involved. But what about when you’re not involved? […]
