With all the oh-so-many Twitter hacks we’ve been seeing lately, guess who has finally provided us with two-factor authentication. If you guessed Twitter (or read the title of this post), you’re right! This has been long overdue and is great news. What does this mean for your brand’s Twitter security? Once you’ve enabled the two-factor […]
KitchenAid: An Excellent Example of Successful Crisis Management
I often talk and show examples of the mistakes companies make when it comes to their social media crisis communications and planning. But when a company does it right, and enables themselves to take a social media issue and refrain it from becoming a crisis, well, I just LOVE to share those success stories and […]
Take a Cue from Browns: How NOT to Respond to a Social Media Crisis
Yesterday afternoon, an online friend of mine, Richard Hall, brought a rising social media crisis to my attention: #BoycottBrowns. With tweets coming in by the minute, 82,000+ Facebook group members boycotting the bar, and people showing distaste and utter bewilderment across the social media board, Browns Independent Bar, in Coventry, England, was sure wishing they […]
