Welcome to episode #010 of The Crisis Intelligence Podcast, with Melissa Agnes and Tegan Ford
We recently heard from Professor Karen Freberg about the challenges of teaching crisis communication and designing a course that is both theoretical and practical.
This week, join me as I speak with Tegan Ford, a recent graduate who now has to apply the crisis communications strategies and learnings she was taught while studying towards her masters, in the field.
What internal obstacles has she faced and how can she overcome them to better the organization for which she works? What would she have liked to have been taught in school, that would have better prepared her for being a new professional in the field of PR and communications? Tegan sheds some light on what it’s like to go from the classroom to the field.
This episode of The Crisis Intelligence Podcast discusses:
- Dealing with internal silos and how they impact the organization’s crisis management capabilities.
- Whether or not students are being adequately prepared to go out and manage crises in the field.
- What’s more fun? Learning about crisis communications or practicing crisis communications in the field?
- Advice for students currently studying crisis communications
It’s an interesting discussion from the other side of the conversation. Enjoy the listen!
Running time: 42:22
Learn more about Agnes + Day, The Crisis Intelligence Firm.
A big thank you to Tegan for sharing your time with me to record this insightful perspective!
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.