Welcome to episode #013 of The Crisis Intelligence Podcast, with Melissa Agnes and Gini Dietrich
Gini Dietrich is a passionate communications professional who has just launched a new book called “Spin Sucks: Communication and Reputation Management in the Digital Age”. Spin does suck and I had a blast discussing this and how to best manage your online reputation with Gini in this week’s episode of The Crisis Intelligence Podcast.
As the CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm, Gini has experienced her own range of internal crises and issues that she shares with us in this episode, discussing how she approached the situations and what lessons she learned from them.
Within her book, Gini discusses the impact that the search engines and social media have on your reputation, how to go about monitoring and managing it, and what PR and communication professionals absolutely need to know and understand today, in order to continue to be at the top of their game. You can learn more about Spin Sucks, the book, here.
This episode of The Crisis Intelligence Podcast discusses:
- How business is personal today – and what that means.
- How to monitor your online reputation.
- The social media mob and how to not let social media become a bully.
- Why it’s important for organizations to experiment and take risks today.
- And of course, Gini’s book “Spin Sucks: Communication and Reputation Management in the Digital Age”.
Enjoy the listen!
Running time: 55:40
Learn more about Agnes + Day, The Crisis Intelligence Firm.
Learn more about Gini here
Follow Gini on Twitter: @ginidietrich
Check out Gini’s awesome blog Spin Sucks
Buy and read her book “Spin Sucks: Communication and Reputation Management in the Digital Age”
Thanks to Gini for taking the time to have this fun conversation with me!
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.