Welcome to episode #018 of The Crisis Intelligence Podcast, with Melissa Agnes and Jean-Michel Ghoussoub
Everybody’s always talking about transparency. We always hear things like: You need to be transparent in the way you communicate with your stakeholders, both internal and external – both in and out of a crisis. And though this statement is very true, what does it actually mean?
How can you go about developing and implementing a corporate culture that is truly transparent, and what are the repercussions of not doing this?
Within this episode of The Crisis Intelligence Podcast, Jean-Michel Ghoussoub, owner and VP of client service of the interactive agency, U92, in Montreal, and I discuss how an interconnected world imposes transparency and how those who don’t understand this are bound to deal with crisis management on a regular basis.
It sounds like a big challenge, but there are ways to develop a corporate culture around transparency and to build a sustainable business from that transparency. Jean-Michel has successfully done this with his agency for the past 13 years and, within this podcast, he provides you with key takeaways and strategies to help you make transparency a part of your day-to-day corporate life – both internally and externally.
This episode of The Crisis Intelligence Podcast discusses:
- What it really means to be transparent.
- How long-term business is about long-term relationships – and how transparency helps in developing and keeping these long-term relationships.
- How transparent communication can prevent (as well as help in managing) crises.
- The advantages of encouraging and rewarding transparency within your internal team.
- We answer the age-old question: How much transparency is too much?
Enjoy the listen – and feel free to share your own strategies and lessons on transparency in the comments section below or on Twitter!
Running time: 35:57
Learn more about Agnes + Day, The Crisis Intelligence Firm.
Thanks to Jean-Michel for taking the time to discuss the important topic of transparency with me!
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.