Welcome to episode #044 of The Crisis Intelligence Podcast, with Melissa Agnes and Maanit Zemel.
Does your organization email Canadian stakeholders? If so, have you developed a CASL Compliance Policy? If you haven’t, you may be in store for some serious repercussions.
Canada’s Anti Spam Legislation (CASL) came into effect in July of 2014 and it seems that since it came into effect, the Canadian Radio-television and Telecommunications Commission (CRTC) has been out for blood. They recently fined an organization called Compu-Finder a wopping $1.1 Million for “4 alleged violations”. They also recently fined the online dating service, Plenty of Fish, $48K for not having an unsubscribe button prominently displayed in their email send outs.
Both of these organizations took a completely different approach to their crisis management, which is interesting to analyze. Within this episode of The Crisis Intelligence Podcast, I explore both of these crisis management strategies and their impact on the organizations’ reputations with CASL attorney, Maanit Zemel.
No matter where your organization is based, if you email Canadians then CASL deeply applies to you and presents you with some serious risks for non compliance. The good news is that these risks are completely manageable and preventable. Within this podcast, Maanit and I provide you with strategies and tips to make sure that yours is not the next organization fined by the CRTC for emailing Canadians.
This episode of The Crisis Intelligence Podcast discusses:
- How CASL presents some serious risks to your organization.
- Compu-Finder and Plenty of Fish’s crisis management approaches to their CASL fine.
- Tips for developing a CASL Compliance Policy.
- How to challenge CASL if the CRTC has come after your organization for a CASL violation.
It’s an interesting and highly analytical conversation. Enjoy!
Running time: 55:37
More CASL information
- Original Podcast with Maanit on CASL: TCIP #025 – Canada’s Anti-Spam Legislation (CASL) with Maanit Zemel
- 7 Steps for Preparing CASL Compliance Policies
- Canada’s Anti-Spam Legislation (CASL) – Why It Matter to Non-Canadians
About host, Melissa Agnes
Learn more about Agnes + Day, Melissa’s crisis management firm.
About guest, Maanit Zemel
Learn more about Canada’s Anti-Spam Legislation at fightspam.gc.ca
Thanks to Maanit for have this fun and analytical conversation with me!
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.