Spring is in the air and from what many of you have been telling me, you feel inspired and rejuvenated! Well, I have to say that me too!
So while you enjoy your first Friday of spring 2012, take a look at some of the great content that got published this week on social media crises, by both myself and another fabulous crisis blogger!
Take a look at what you might have missed this week:
How To Empower Your Employees For a Social Media Crisis
“Every employee is a public relations representative and crisis manager for your organization, whether you want them to be or not.” – Jonathan Bernstein. Although scary, this statement couldn’t be any closer to the truth. That said, read this post to discover how to prepare and empower your employees to handle a social media crisis properly.
How The New Facebook Interest Lists Will Help With Your Social Media Monitoring
Interest Lists are a new Facebook feature that, when used properly, will grant you exclusive social media monitoring access that you’ve never before been privileged to. They will also help you position yourself as a thought-leader within your organization. Find out how by reading this post!
Today’s Challenge: Use Spring As Inspiration To Build Your Network
Building a loyal following is a key pre-strategy for any social media crisis plan. Within this post I motivate you to use spring as your inspiration to connect with your customers and fans on a more personal level. Go ahead, check it out and start strengthening those relationships!
Domino’s Pizza: A Look At the Timelessness of A Social Media Crisis Plan
A solid social media crisis plan is timeless. In order to fully understand the complexity of this, come along with me as I analyze one of my favorite crises of all times, the one Domino’s Pizza faced back in 2009. Within this profound case study, you’ll discover some great strategies that will help strengthen your own social media crisis plan.
What was the best content you read or published this week? Any topic – I’m up for a great read so feel free to share some links below!
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.
Crisis management from the marine corps, wow! I think I'm up-to-date as far as the others, but hadn't seen the marine corps one, am anxious to read that. 🙂 Thanks for sharing, Melissa!
Pleasure! It's a short and sweet post – with tons of hidden strategies if you read between the lines. Let me know what you think of the Marine Corps response.
Have yourself a Spring-Sational day Morgan!! 😉