It’s clear that Wells Fargo has proven to NOT be crisis-ready for multiple reasons. As a result, they’re faced with one of the most difficult crises to manage: a crisis of corporate culture.
In this week’s #crisisready video I highlight the bank’s two biggest crisis management fails. Take a look:
What do you think of Wells Fargo’s crisis response?
Comment below or use the hashtag #crisisready on Twitter and let’s continue this conversation!
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.