One of my missions with this blog is to keep you informed and prepared with a solid understanding of how to communicate your message in a crisis and how to manage the online risks that threaten your company or organization on a regular basis.
As you know, your crisis management plan is by no means a document that can be left to collect dust on a shelf, in a drawer or within a file, and only taken out to be revised and updated yearly or bi-yearly. As social media and the online world play an important role within your crisis communications and crisis management, it’s critically important that you be up-to-speed on all new functions, platforms and the risks that come with them. As social evolves regularly, so must your crisis management plan – as well as the preparedness of your crisis teams and frontline employees.
That said, it’s that time again…
Time to update your crisis management plan!
If you haven’t done so in a while (and even if you have), below you will find a list of 5 things to be sure to analyze the new risks of, and update your crisis management plan to be prepared for:
It came out in January of this year, but if you haven’t analyzed the risks it presents to your brand, and how it can potentially help you communicate your message in a crisis, now’s the time to do it!
Click here to learn more
Facebook threaded replies
Back in March, Facebook rolled out threaded replies for comments. Find out how to not get overwhelmed with this feature in a crisis or issue situation.
They’re in the process of rolling out and they present good opportunities and even greater risk for your brand on Facebook. Be sure to analyze these risks and develop a Facebook Crisis Hashtag Strategy. (Another good read: The Use of Hashtags in Your Crisis Communications)
It’s new, it’s exciting and it presents similar risks and opportunities as Vine. Learn about this new Instagram feature, analyze the risks and include it within your crisis management plan. (As this feature is similar to Vine, read this)
The best of the social networks out there are providing us with 2-factor authentication as an advanced security measure. If you haven’t set this function up within Twitter and Linkedin yet, now’s the time!
Once you’ve updated your crisis management plan, it’s time to practice, practice, practice!
Your crisis management plan is no good to you if it is created and then forgotten about or filed away. Once you’ve developed the right policies and procedures, you must practice them with your team. Melissa Agnes Crisis Management offers crisis simulations and trainings in order to realistically test your crisis team, frontline employees and senior executives with safe and extremely valuable crisis simulations. If this is a service that interests your team, contact us today for more information.
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.