Yesterday morning (Monday) I received this email in my inbox from an individual who had written me on Friday: Although this snarky email was apparently meant as a (unnecessary) joke (and followed by an even ruder email), it got me thinking about the threat of a social media attack: how they can be intimidating while […]
How To Deal With The Press / Media in a Social Media Crisis (Part 1)
Last week I asked you, my fabulous readers, to send me any question that you may have regarding social media crisis management and/or online reputation management, promising that I would provide you with answers and insight by form of a blog post. Well, questions you did have and what great ones indeed! So over the […]
Ahhh! Stop The Social Media Attacks, I Wasn’t Aware…
When a severe crisis strikes, often it’s a wise idea to put all social media promotions and marketing campaigns on hold. If your company or organization is of the grander scale (and even if it isn’t), often internal communications gets overlooked or neglected in the midst of an overwhelming and severe crisis. That’s why an […]
4 Tips to Using Promoted Tweets Effectively in a Crisis
We see promoted tweets for marketing campaigns all the time on Twitter. But what about using a promoted Tweet to communicate your message in a crisis? I saw this done recently and thought “what a great idea!” It was actually United Airlines that recently promoted a Tweet on the top of their Twitter stream to report […]
Bic For Her: The Latest in Social Media Attacks
If you haven’t heard, Bic is in the midst of the latest online attack for their “Bic For Her” new line of pens. Pens designed and marketed specifically for women: What’s the word on the street – or rather the voice on the web saying? Many find themselves insulted with this new line and the […]
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