Yesterday I asked you to analyze the statement Irving Oil released to their Facebook page last week when one of their carbonate tanks got over-pressurized. To my not-surprise (is that an expression?) I got some very good comments and thoughtful analyses! Here’s what some of you took the time to share with me: Pam pointed out […]
Irving Oil’s Facebook Statement in a Crisis – What Do You Think?
If you’ve visited my blog a couple times, by now you know what to expect: some kind of lesson, advice, examples, etc on social media crises and online reputation management. That said, I want to do something a little different today. I want to hear from you on the subject! Last week I came across […]
When Does a Social Media Issue Campaign Go Too Far?
Editor’s Note: The following post was written by Tony Jaques, an Australian Issue and crisis expert and author of the online newsletter Managing Outcomes. It all started when Nestle made a minor change all around the world to one of its leading baby formula products. Unlike anywhere else, some Australian mothers started a social media campaign […]
7 Ways To Handle Viral Images Posted By Unhappy Customers
Welcome to another Q&A Monday! I recently received a very interesting question from a reader named Maj. Maj asked: “The crisis that I’m trying to prepare my company for is end-users posting negative pictures on our FB-wall. In relation to this, it would be really interesting for me to hear how businesses, who are not in […]
How To Prepare For Both a Social Media Crisis and a Social Media Issue
This week I’ve identified the difference between a social media crisis and a social media issue, and laid out some simple techniques and examples to differentiate between the two. I thought the best way to end this important series would be with some guidance on what to do with it all. Where do you go […]
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