When a severe crisis strikes, often it’s a wise idea to put all social media promotions and marketing campaigns on hold. If your company or organization is of the grander scale (and even if it isn’t), often internal communications gets overlooked or neglected in the midst of an overwhelming and severe crisis. That’s why an […]
4 Tips to Using Promoted Tweets Effectively in a Crisis
We see promoted tweets for marketing campaigns all the time on Twitter. But what about using a promoted Tweet to communicate your message in a crisis? I saw this done recently and thought “what a great idea!” It was actually United Airlines that recently promoted a Tweet on the top of their Twitter stream to report […]
Bic For Her: The Latest in Social Media Attacks
If you haven’t heard, Bic is in the midst of the latest online attack for their “Bic For Her” new line of pens. Pens designed and marketed specifically for women: What’s the word on the street – or rather the voice on the web saying? Many find themselves insulted with this new line and the […]
Social Media Monitoring and Restrictions: A Former Student-Athlete’s Perspective
Editor’s Note: The following is a guest post by former student-athlete, Karen Freberg, who shares her experience with Universities’ social media monitoring, policies and restrictions. Athletic departments have taken an active role in not only engaging in social media promotional activities to increase their brand presence among their fans, but also to use it to […]
How to Use Your Page’s Bio in a Crisis
Recently on The Crisis Show we talked about the recall Gills Onions experienced. During the discussion, Rich Klein made the comment that though they were in the process of a serious recall, they hadn’t done a good job at noting it anywhere on their Facebook or Twitter pages. They continued to promote and run campaigns, […]
- « Previous Page
- 1
- …
- 122
- 123
- 124
- 125
- 126
- …
- 144
- Next Page »
