I recently came across the below infographic on The Wall Blog, titled “The Fail Trail”. It’s a really interesting visual on three high-profile brands who have experienced social media crises, Nestlé, Dominos and United Airlines. The infographic details how each brand handled their crisis and the cause and effect of their actions. Check it out! […]
DKNY Update: When the Court of Public Opinion Becomes the Bully
Since DKNY’s response to the almost-crisis situation they beautifully handled last week, they’ve been faced with an outcry of anger, disappointment and backlash for not donating the full 100K to the YMCA, as originally requested by Humans of New York. Here is just a small taste of what DKNY is experiencing on their Facebook page: […]
DKNY: The Perfect Example of How to Avoid a Social Media Crisis
DKNY recently found themselves in an online situation that very well could have gone viral, creating a potential crisis for the brand. However, it didn’t. Instead, DKNY handled the situation promptly, directly, responsibly, sincerely, honestly, sympathetically and strategically – and wham! Crisis averted. So much so, in fact, that there was nothing more anybody could […]
Is Twitter On Its Way To Experiencing Its Own Social Media Crisis?
It’s clear that the Burger King Twitter hack of Monday, and the @Jeep Twitter hack of Tuesday are not crises for the brands; they’re issues. (You can read more about these differences here) However, if these hackings persist it most certainly will become a crisis for the social media brand, Twitter, itself. And with all the […]
What You Can Learn From Carnival Cruise’s Crisis Communications on Social Media
By now, I’m sure that you’re all well aware of the crisis Carnival Cruises found themselves in last week when an engine fire left the ship powerless and waterless, exposing passengers to a terrible situation that lasted for days. Though there are many aspects that I could write about regarding the way Carnival Cruises handled […]
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