Between the web tools at your disposal and the new-found expectations of your audience, updating your customers and fans in a crisis is no longer an option. It has become a standard – and a minimum standard at that! Gone are the days when you had hours to prepare a news release or send your […]
How Soon Should You Respond to a Social Media Crisis?
It may seem like a no-brainer, but I still see organizations who find themselves under social media attack and wait hours and – gasp – even days to respond to the crisis. Although there’s an appropriate way to respond to a social media crisis, no time is too soon to get all the facts of […]
How to Respond to a Crisis: The First Step in Regaining Control of a Social Media Crisis
Your first response strategy is one of the most important and crucial steps within your social media crisis plan. When done properly it can immediately help you begin to regain control of the situation, easing the flow of negative comments and complaints flooding your wall, Twitter feed, inbox and wherever else the messages may be […]