Between the web tools at your disposal and the new-found expectations of your audience, updating your customers and fans in a crisis is no longer an option. It has become a standard – and a minimum standard at that! Gone are the days when you had hours to prepare a news release or send your […]
How Soon Should You Respond to a Social Media Crisis?
It may seem like a no-brainer, but I still see organizations who find themselves under social media attack and wait hours and – gasp – even days to respond to the crisis. Although there’s an appropriate way to respond to a social media crisis, no time is too soon to get all the facts of […]
How To Regain Control in a Social Media Crisis
One of the biggest stresses of a social media crisis is the loss of control that comes with one. Organizations see their social media platforms being taken over with negative and critical comments and they don’t know what to do or how to respond in order to regain control of the situation. This is when […]
The Role SEO Plays in your Social Media Crisis Plan
We all know that search engine optimization (SEO) is important for our online business and reputation. But what about in a social media crisis? How much help can the search engines provide to you during the stressful events of a social media crisis, and how can you leverage that help to the maximum of your […]
