Between the web tools at your disposal and the new-found expectations of your audience, updating your customers and fans in a crisis is no longer an option. It has become a standard – and a minimum standard at that! Gone are the days when you had hours to prepare a news release or send your […]
How Soon Should You Respond to a Social Media Crisis?
It may seem like a no-brainer, but I still see organizations who find themselves under social media attack and wait hours and – gasp – even days to respond to the crisis. Although there’s an appropriate way to respond to a social media crisis, no time is too soon to get all the facts of […]
