On Monday morning GoDaddy experienced a major crisis when thousands of their customers’ domains and websites went crashing down. As a dominating company within their industry, this was a big deal. Thousands of businesses were left without websites and you can imagine the onslaught of frustration, anger and annoyance that flushed the web in an […]
How To Deal With The Press / Media in a Social Media Crisis (Part 1)
Last week I asked you, my fabulous readers, to send me any question that you may have regarding social media crisis management and/or online reputation management, promising that I would provide you with answers and insight by form of a blog post. Well, questions you did have and what great ones indeed! So over the […]
Ahhh! Stop The Social Media Attacks, I Wasn’t Aware…
When a severe crisis strikes, often it’s a wise idea to put all social media promotions and marketing campaigns on hold. If your company or organization is of the grander scale (and even if it isn’t), often internal communications gets overlooked or neglected in the midst of an overwhelming and severe crisis. That’s why an […]
4 Tips to Using Promoted Tweets Effectively in a Crisis
We see promoted tweets for marketing campaigns all the time on Twitter. But what about using a promoted Tweet to communicate your message in a crisis? I saw this done recently and thought “what a great idea!” It was actually United Airlines that recently promoted a Tweet on the top of their Twitter stream to report […]
How to Use Your Page’s Bio in a Crisis
Recently on The Crisis Show we talked about the recall Gills Onions experienced. During the discussion, Rich Klein made the comment that though they were in the process of a serious recall, they hadn’t done a good job at noting it anywhere on their Facebook or Twitter pages. They continued to promote and run campaigns, […]
