One thing is for sure: no matter where a crisis originates these days, it will find itself being discussed, linked to, shared and retweeted on Twitter. Hashtags will be developed and used, your organization will experience an influx of tweets and mentions that will need to be monitored, filtered through and responded to – in real-time. Not to mention that the viral potential of becoming a trending topic of a negative discussion can be overwhelmingly stressful.
Inquiries regarding the best ways, tricks, strategies and tips for leveraging Twitter in a crisis is something that I get asked about often. This is why I’ve created the Corporate Guide to Leveraging and Managing Twitter in a Crisis.
About the Corporate Guide to Leveraging and Managing Twitter in a Crisis
Adapted from my most popular blog posts on your Twitter crisis communications, this corporate guide is complete with posters, tip sheets, a detailed checklist and more. This guide was designed to help you:
- Understand what your followers expect of your organization in a crisis
- Develop the right procedures, policies and strategies for your Twitter crisis communications
- Discover different tools to amplify your crisis communications across Twitter
- Protect your organization’s Twitter account from hackers
- Meet the expectations of your audiences and be seen as a crisis communications pro
Today’s reality is this: Twitter is the social media platform that dominates the dissemination of news, information and discussions in a crisis. Purchase this corporate guide now and learn everything you need to know when it comes to leveraging and managing Twitter in a crisis!
Learn more about this Corporate Twitter Guide here – and read two sample pages.
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.