Don’t let the lack of certification in this profession put your organization at risk.
Charlie Maclean-Bristol, one of the Founders and Directors of PlanB Consulting, joins the Invincible Brand Podcast to discuss how organizations can get around the lack of certification in the profession of crisis management, to make sure they’re partnering with the right professionals for their company’s crisis ready needs.
About this episode
If you follow my work, then it’s quite possible that you know of a grievance that has been frustrating me more and more lately. The grievance is that, as a result of the thrilling allure and hype around the crisis management profession, combined with a lack of industry certification requirements, organizations are being put at risk by hiring “experts” who are causing more harm than help. I recently published a video addressing this grievance which sparked an interesting conversation on this subject with Charlie, which I thought would make for a compelling and hopefully beneficial podcast conversation.
This episode explores:
- Thoughts on how to make sure you are an “informed buyer”, when shopping for the right crisis ready advisor for your organization and its needs.
- How professionals need to know and accept their limitations and focus on excellence in their strengths, and transparency with their clients.
- What to look for in a crisis management professional.
- Thoughts and observations on where the profession is going and how experts need to keep up with the trends and escalating risks, expectations, and opportunities.
Links mentioned in the episode:
- The webinar series that I mention in this episode can be found here.
- Following is the video I mention in this episode:
Connect with Charlie Maclean-Bristol:
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.