One thing is for sure: no matter where a crisis originates these days, it will find itself being discussed, linked to, shared and retweeted on Twitter. Hashtags will be developed and used, your organization will experience an influx of tweets and mentions that will need to be monitored, filtered through and responded to – in […]
5 Posts to Help you Manage Twitter in a Crisis
Nick Cicero of Social Fresh recently wrote a post on how nearly one in every five internet users are now on Twitter. Combining this fact with the amount of Twitter “mistakes”, hacks, hijackings, and more that we continue to witness (and many brands continue to experience first hand), I thought I’d take the time to bring […]
The Use of Hashtags in Your Crisis Communications
One of my favorite crisis bloggers, Kim Stephens, recently published an interesting summary of two reports by Project Hazards Emergency Response and Online Informal Communication (HEROIC), on their research around the use of Twitter by officials in the Boston Marathon Bombings. There are many aspects of these reports that are very interesting, but the thing that struck […]
5 Must-Do’s When Leveraging Twitter in a Crisis
Gerald Baron recently wrote: “If you do nothing else in a major event other than providing near continuous tweets about what you know and what you don’t know, in 140 character bites, you will still be the communication champ. “ And how right he was in saying so! From the Boston Marathon Bombings, to The Atlanta Public […]
4 Tips to Using Promoted Tweets Effectively in a Crisis
We see promoted tweets for marketing campaigns all the time on Twitter. But what about using a promoted Tweet to communicate your message in a crisis? I saw this done recently and thought “what a great idea!” It was actually United Airlines that recently promoted a Tweet on the top of their Twitter stream to report […]
